Are you struggling to get results from social media ads? Does your business feel invisible online despite spending money on Facebook, Instagram, LinkedIn, Twitter, or Pinterest?
You are not alone. Over 62% of small businesses say their biggest challenge is finding the right audience and converting them into customers.
Without the right social media marketing strategy, your competitors will outshine you, leaving you frustrated and questioning your investment.
At Advertise on Face, we specialise in Social Media Facebook Instagram LinkedIn Twitter Pinterest Marketing Ads Management Services in Manchester.
We help businesses like yours increase brand awareness, drive sales, and generate leads with data-driven advertising and expert campaign management.
Whether you are a local startup or an established company, we design targeted ads and social media strategies that bring real results.
Our Social Media Facebook Instagram LinkedIn Twitter Pinterest Marketing Ads Management Services in Manchester
Social media is not just about posting content—it’s about building relationships, generating leads, and driving sales.
With over 4.9 billion social media users worldwide, businesses that do not leverage social media marketing miss out on massive revenue opportunities.
Here’s how different social media platforms benefit different industries:
- Facebook Ads: Best for e-commerce, clothing brands, jewellery, beauty, and consumer goods. Facebook’s audience targeting helps brands reach ideal customers based on interests, behaviours, and demographics.
- Instagram Ads: Perfect for fashion, travel, food, and lifestyle brands. With 130 million Instagram users clicking shopping posts each month, your brand needs a strong presence here.
- LinkedIn Ads: Ideal for B2B companies, real estate, finance, and corporate services. Studies show 80% of B2B leads come from LinkedIn.
- Twitter Ads: Great for tech companies, news platforms, and trending products. Twitter is where 53% of users recommend products to friends.
- Pinterest Ads: Best for home decor, wedding businesses, and DIY brands. Pinterest drives 33% more referral traffic to shopping sites than Facebook.
If you are not using the right social media advertising strategy, your competitors are taking your customers.
successful social media strategy goes beyond posting content. It requires data-driven decision-making, audience insights, and trend analysis. 80% of marketers say social media increases brand exposure, but only 43% have a documented strategy.
💡 Example: Nike’s “Just Do It” campaign leverages emotional storytelling and cross-platform engagement to build a powerful online presence.
Content Marketing: Creating High-Quality, Engaging Content
Content marketing drives 3x more leads than traditional marketing while costing 62% less. High-quality content builds trust, increases engagement, and improves conversion rates.
💡 Example: Starbucks uses user-generated content (UGC) on Instagram, featuring real customer photos to create authenticity and trust.
Engagement Rate: Why It Matters
Your engagement rate reflects how well your audience interacts with your content. Studies show that Instagram has the highest engagement rate (1.16%) compared to Facebook (0.27%) and Twitter (0.07%).
💡 Example: Wendy’s Twitter strategy revolves around humour and interactive tweets, boosting its engagement rate significantly.
Organic Reach: Maximising Free Exposure
With algorithm changes, organic reach on platforms like Facebook has dropped to 5.2%. However, businesses that focus on high-value content and audience interaction can still achieve viral growth.
💡 Example: GoPro leverages customer-generated adventure videos to expand organic reach and attract millions of views.
Paid Advertising: Getting Faster Results
While organic reach is declining, paid ads drive faster, targeted results. Facebook ads have an average CTR of 0.9%, while LinkedIn ads perform at 0.26%.
💡 Example: Airbnb’s Facebook ads use carousel and video formats to showcase listings dynamically.
Social Media Growth: Scaling Your Online Presence
Scaling a social media presence requires consistent posting, influencer collaborations, and ad optimization. Businesses that post daily see 2x higher engagement rates.
💡 Example: Gymshark built a billion-dollar brand by leveraging fitness influencers and organic Instagram marketing.
Audience Targeting: Reaching the Right People
Precise audience targeting can increase ad conversion rates by 50%. Facebook’s Lookalike Audiences and Instagram’s interest-based targeting are key features for success.
💡 Example: Spotify’s personalised playlist ads increase customer retention by 30%.
Community Management: Building a Loyal Following
Strong community management helps brands foster trust and loyalty. 75% of consumers expect brands to respond to messages within 24 hours.
💡 Example: Glossier built a cult-like following by personally interacting with customers on Instagram and Twitter.
Social Media Optimization (SMO): Enhancing Your Profile Performance
SMO involves optimising profiles, using the right hashtags, and improving engagement tactics. Proper SMO can boost organic visibility by 70%.
💡 Example: Coca-Cola uses branded hashtags like #ShareACoke to enhance SMO.
Social Listening: Understanding Customer Sentiment
51% of marketers say social listening helps them better understand their audience. Brands track conversations and trends to stay ahead.
💡 Example: Netflix uses social listening to create viral memes and trend-based marketing campaigns.
Analytics & Insights: Making Data-Driven Decisions
90% of marketers use analytics to track ROI, engagement, and conversion rates. Platforms like Facebook Insights, Instagram Analytics, and LinkedIn Reports provide real-time data.
💡 Example: Amazon optimises ad spend using A/B testing and analytics-driven campaigns.
Call-to-Action (CTA): Driving Conversions
A strong CTA can increase conversion rates by 80%. Simple but effective CTAs like “Shop Now” or “Get Started” drive action.
💡 Example: Apple’s “Learn More” CTA in ads creates a sense of curiosity and urgency.
Brand Awareness: Making Your Business Recognisable
Companies with strong brand awareness have higher customer trust and 23% more revenue growth.
💡 Example: Red Bull’s extreme sports sponsorships and viral social media content fuel brand awareness.
Conversion Rate: Turning Visitors into Customers
The average conversion rate for social media ads is 9.21%, with Pinterest leading at 8.5%.
💡 Example: Sephora’s shoppable Instagram posts drive seamless conversions.
Social Proof: Increasing Trust Through Reviews & Testimonials
88% of consumers trust online reviews as much as personal recommendations. User-generated content, reviews, and case studies build credibility.
💡 Example: Amazon features user ratings and video testimonials for better conversions.
A/B Testing: Finding What Works Best
A/B testing improves ad performance by 30-50%. Testing headlines, visuals, and CTAs help refine campaigns.
💡 Example: HubSpot increased leads by 300% by testing CTA placements and ad copies.
Algorithm Updates: Staying Ahead of Changes
Social media algorithms change constantly. Facebook’s latest update prioritises meaningful interactions, reducing organic reach for low-engagement posts.
💡 Example: Instagram’s Reels boost allows brands to reach new audiences with short-form content.
Facebook Marketing & Advertising Services
- Facebook Ads Campaign Setup
- Target Audience Research
- Facebook Retargeting & Conversion Ads
- Lead Generation for Local Businesses
- E-commerce Facebook Shop Setup
💡 Example: Adidas used retargeting ads to increase conversion rates by 30%.
Facebook Business Manager & Facebook Ads Manager
- Manage all ad accounts, pages, and assets in one place
Facebook Pixel
- Tracks conversions and optimizes ads for better performance
Boosted Post vs. Paid Ads
- Boosted posts increase engagement, while paid ads drive sales
Facebook Retargeting Ads
- Bring back potential customers who visited your website
Carousel Ads & Instant Experience Ads
- Visually appealing ads that showcase multiple products
Lead Generation Ads
- Capture customer information directly from Facebook
Facebook Marketplace & Custom Audiences
- Sell products to highly targeted local audiences
Instagram Marketing & Ads Management Services
- Instagram Influencer Marketing
- Instagram Shopping Ads
- Instagram Story & Reels Promotions
- Brand Awareness & Engagement Growth
Instagram Reels & Stories
- Short videos drive high engagement rates
IGTV (Instagram TV) & Hashtag Strategy
- Longer video content for in-depth storytelling
Influencer Collaborations & Shoppable Posts
- Work with influencers & enable direct shopping on Instagram
Instagram Insights & Explore Page Optimization
- Understand performance metrics & increase discoverability
Instagram Ads: Story Ads, Reel Ads, Feed Ads
- Highly visual ads for maximum engagement
Swipe-Up Feature & User-Generated Content (UGC)
- Drive traffic to your website & encourage customer content
LinkedIn Marketing & Lead Generation Services
- LinkedIn Sponsored Content: Promoted posts for business visibility
- InMail Campaigns: Direct messaging for high-quality leads
- Professional Networking: Expanding connections within industries
💡 Example: IBM generates 70% of B2B leads from LinkedIn.
Twitter Marketing & Engagement Strategy
- Promoted Tweets: Sponsored posts appearing in timelines
- Twitter Cards: Interactive media-rich tweets for higher engagement
💡 Example: Netflix’s Twitter campaign for “Stranger Things” generated 15M+ interactions.
Pinterest Marketing & Brand Growth Strategy
- Promoted Pins & Rich Pins: Enhanced product listings
- Pinterest SEO: Optimising pins for better discoverability
💡 Example: Etsy sellers drive 3x more traffic from Pinterest than any other platform.
How much does social media marketing cost in Manchester?
The cost varies depending on your budget, industry, and goals. Small businesses spend an average of £300-£1,500 per month on social media advertising. We offer customised packages to suit different needs.
How long does it take to see results from social media ads?
While some campaigns generate leads within 24-48 hours, most businesses see consistent results in 4-8 weeks. The key is data-driven optimisation and ongoing strategy improvement.
Which social media platform is best for my business?
It depends on your industry and target audience. E-commerce brands thrive on Facebook & Instagram, while B2B businesses get the best leads from LinkedIn. We provide a free consultation to determine the best strategy for you.
Can I run social media ads without experience?
Yes, but running ads without experience often leads to wasted budget. Over 50% of businesses say their biggest challenge is poor ROI on social media ads. Our expert team ensures your campaigns are optimised for maximum results.
How do I get started with your social media marketing services?
It’s easy! Book a free consultation with us today, and let’s discuss how we can help your business grow with social media marketing ads management services in Manchester.
Ready to Scale Your Business with Expert Social Media Marketing?
Don’t let your competitors take the lead.
Whether you need Facebook, Instagram, LinkedIn, Twitter, or Pinterest marketing services, our team at Advertise on Face is here to help.
Let’s grow your business with data-driven social media marketing in Manchester!